Pet Health Clickbait: How a Real Study Became a Misleading Headline

Pet Health Clickbait: How a Real Study Became a Misleading Headline

By Director of Education, Tannisha Duncan
You've seen the format. A cute dog. A big number. A university name in small print, and a TON of likes and reshares. "Green tea cuts growth of dog cancer cells by 50% in lab tests." It links to a real, peer-reviewed study. So it must be true. Right? At Pet MatRx®, we opened that study and read it start to finish. It turned out to be a perfect lesson in how a real study becomes clickbait, and...
Can Stress Change How Your Dog Digests?

Can Stress Change How Your Dog Digests?

By Director of Education, Tannisha Duncan
Stress doesn't stay in the head. Ask any handler who has driven through the night to a trial or a deployment. The dog is ready. But the gut may not be. Loose stool is very common on travel days. A dog who skips breakfast in a new kennel, that's extremely common. A body that drops weight during a hard training block, it's seen all the time, and it's often an area people struggle in. Most often, thi...
Do Lean Dogs Live Longer? What a Lifelong Labrador Study Found

Do Lean Dogs Live Longer? What a Lifelong Labrador Study Found

By Director of Education, Tannisha Duncan
Same breed. Same food. Nearly two more years. What if the difference between 11 and 13 years was already in the bowl? Most conversations about dog weight and lifespan start with an obviously heavy dog. This one starts with 48 Labrador Retriever puppies. In a lifelong feeding study, the puppies were paired, and one dog in each pair was fed 25% less food than its pair-mate, from 8 weeks of age until...