Pet Health Clickbait: How a Real Study Became a Misleading Headline

Pet Health Clickbait: How a Real Study Became a Misleading Headline

By Director of Education, Tannisha Duncan
You've seen the format. A cute dog. A big number. A university name in small print, and a TON of likes and reshares. "Green tea cuts growth of dog cancer cells by 50% in lab tests." It links to a real, peer-reviewed study. So it must be true. Right? At Pet MatRx®, we opened that study and read it start to finish. It turned out to be a perfect lesson in how a real study becomes clickbait, and...